AMF Training Inc. (the “Company”) respects your privacy and is
This policy describes the Company’s practices for collecting,
using, maintaining, protecting, and disclosing the personal data it
may collect from you or that you may provide when you visit any
Pelvic Floor Strong Program website (collectively, the “Website”)
and the Company’s practices for collecting, using, keeping,
protecting, and disclosing that information. This policy applies to
the personal data collected through the Website, regardless of the
country where you are located.
The Website may include links to third-party websites, plug-ins,
services, social networks, or applications. Clicking on those links
or enabling those connections may allow the third party to collect
or share data about you. The Company does not control these
third-party websites, and the Company encourages you to read the
Please read this policy carefully to understand the Company’s
policies and practices for processing and storing your personal
data. By engaging with the Website, you accept and consent to the
practices described in this policy. This policy may change from
engaging with the Website after any such revisions indicates that
you accept and consent to them, so please check the policy
periodically for updates.
1. Data the Company may collect about you
Personal data, or personal information, means any information about
an individual from which that person can be identified. It does not
include data where the identity has been removed (anonymous data).
The Company may collect, use, store, and transfer different kinds
of personal data about you, which the Company has grouped together
- Identity Data includes first name and last name.
- Contact Data includes billing address, delivery
address, email address, and telephone numbers.
- Financial Data includes payment card details.
- Transaction Data includes details about payments
from you and other details of products you have purchased from the
- Technical Data includes internet protocol (IP)
address, your login data, browser type and version, time zone
setting and location, browser plug-in types and versions, operating
system and platform, and other technology on the devices you use to
access this Website.
- Profile Data includes your purchases or orders
made by you, your interests, preferences, feedback, and survey
- Usage Data includes information about how you
use the Company’s Website, products, and services.
- Marketing and Communications Data includes your
preferences in receiving marketing from the Company and its third
parties and your communication preferences.
The Company also collects, uses, and shares Aggregated Data such as statistical or demographic
data for any purpose. Aggregated Data may be derived from your
personal data but is not considered personal data in law as this
data does not directly or indirectly reveal your identity. For
example, the Company may aggregate your Usage Data to calculate the
percentage of users accessing a specific website feature. However,
if the Company combines or connects Aggregated Data with your
personal data so that it can directly or indirectly identify you,
the Company treats the combined data as personal data which will be
used in accordance with this policy.
The Company does not collect any Special Categories of Personal Data about you
(this includes details about your race or ethnicity, religious or
philosophical beliefs, sex life, sexual orientation, political
opinions, trade union membership, information about your health,
and genetic and biometric data). Nor does the Company collect any
information about criminal convictions and offenses.
If you fail to provide personal data
Where the Company needs to collect personal data by law or under
the terms of a contract it has with you and you fail to provide
that data when requested, the Company may not be able to perform
the contract it has or is trying to enter into with you (for
example, to provide you with goods or services). In this case, the
Company may have to cancel a product or service you have with the
Company, but the Company will notify you if this is the case at the
2. How the Company collects data about you
The Company uses different methods to collect data from and about
you including through:
- Direct interactions. You may give the Company
data about you by filling in forms or by corresponding with the
Company by phone, email, or otherwise. This includes personal data
you provide when place an order; review a product; request
marketing to be sent to you; request information about the
Company’s products; enter a competition, promotion, or survey; give
the Company feedback; and when you report a problem with the
- Automated technologies or interactions. As you
interact with the Website, the Company may automatically collect
technical data about your equipment, browsing actions, and patterns
as specified above. The Company collects this data by using
cookies, server logs, and other similar technologies (see Cookies
and automatic data collection technologies).
- Third parties or publicly available sources. The
Company may receive data about you if you visit other websites
employing the Company’s cookies or from third parties including,
for example, business partners (including affiliates in the
Website’s affiliate marketing program); subcontractors in
technical, payment, and delivery services; advertising networks;
analytics providers; and search information providers.
Cookies and automatic data collection technologies
device) or other automatic data collection technologies to
distinguish you from other Website users. This helps the Company
deliver a better and more personalized service when you browse its
Website. It also allows the Company to improve its Website by
enabling it to:
- Estimate the Website’s audience size and usage patterns.
- Store your preferences so the Company may customize the Website
according to your individual interests.
- Speed up your searches.
- Recognize you when you return to the Website.
You may refuse to accept browser cookies by activating the
appropriate setting on your browser. However, if you select this
setting, certain parts of the Website may become inaccessible and
certain features may not work correctly. Unless you adjust your
Some content or applications, including advertisements, on the
Website are served by third parties, including advertisers, ad
networks and servers, content providers, and application providers.
web beacons or other tracking technologies to collect data about
you when you use the Website. They may associate the data collected
with your personal data or they may collect data, including
personal data, about your online activities over time and across
different websites and other online services. They may use this
data to provide you with interest-based (behavioral) advertising or
other targeted content.
The Company does not control how these third-party tracking
technologies operate or how they may use the collected data. If you
have any questions about an advertisement or other targeted
content, you should contact the responsible provider directly.
3. How the Company uses your personal data
The Company uses your personal data to provide you with products,
offer you services, communicate with you, deliver advertising and
marketing, or to conduct other business operations, such as using
data to improve and personalize your experiences. Examples of how
the Company may use the personal data it collects includes to:
- Present the Website and provide you with the information,
products, services, and support that you request from the Company.
- Meet the Company’s obligations and enforce its rights arising
from any contracts with you, including for billing or collections,
or comply with legal requirements.
- Fulfill any orders placed through the Website (including
processing your payment information, arranging for shipping, and
providing you with invoices or order confirmations).
- Communicate with you.
- Screen orders for potential risk or fraud.
- Fulfill the purposes for which you provided the data or that were
described when it was collected.
- Notify you about changes to the Website, products, or services.
- Ensure that the Company presents the Website content in the most
effective manner for you and for your computer.
- Administer the Website and conduct internal operations, including
for troubleshooting, data analysis, testing, research, statistical,
and survey purposes.
- Improve the Website, products or services, marketing, or customer
relationships and experiences.
- Enable your participation in the Website’s interactive, social
media, or other similar features.
- Protect the Website, the Company’s employees, or the Company’s
- Measure or understand the effectiveness of the advertising the
Company serves to you and others, and to deliver relevant
advertising to you.
- Make suggestions and recommendations to you and other users of
the Website about goods or services that may interest you or them.
The Company may also use personal data to contact you about its own
and third parties’ goods and services that may be of interest to
you via email, direct mail, or otherwise. For more information, see
Your personal data use choices.
The Company may use personal data to enable it to display
advertisements to its advertisers’ target audiences. Even though
the Company does not disclose your personal data for these purposes
without your consent, if you click on or otherwise interact with an
advertisement, the advertiser may assume that you meet its target
If you are an European Economic Area (EEA) resident, please note
that the Company is processing your data to fulfill contracts it
might have with you (for example, if you make an order through the
Website), to comply with a legal obligation, or otherwise to pursue
its legitimate business interests, more specifically its economic
interest in offering you products and services, growing its
business, making you personalized offers, and in recovering any
debts due to it.
The Company may use nonpersonal data for any business purpose.
4. Disclosure of your personal data
The Company may share your personal data with:
- Any member of the Company’s corporate group, which means its
subsidiaries, its ultimate holding company and its subsidiaries,
- Business partners, suppliers, service providers, subcontractors,
and other third parties that the Company uses to support its
business (such as analytics and search engine providers that assist
the Company with Website improvement and optimization). For
example, the Company uses ClickBank to power its online store (you
can read more about how ClickBank uses your personal data here:
The Company also uses Google Analytics to help the Company
understand how its customers use the Website (you can read more
about how Google uses your personal data here:
https://www.google.com/int’l/en/policies/privacy/). You can also
optout of Google Analytics here:
https://tools.google.com/dlpage/gaoptout. The Company contractually
requires these third parties to keep that personal data
confidential and use it only for the contracted purposes.
- Third parties such as third-party publishers and advertisers to
market their products or services to you if you have not opted out
of these disclosures. We contractually require these third parties
to keep that personal data confidential and use it only for the
contracted purposes. For more information, see Your personal data
- Advertisers and advertising networks that require the data to
select and serve relevant adverts to you and others.
The Company may also disclose your personal data to third parties:
- If the Company sells or buys any business or assets, in which
case the Company may disclose your personal data to the prospective
seller or buyer of the business or assets.
- To a buyer or other successor in the event of merger,
divestiture, restructuring, reorganization, dissolution, or other
sale or transfer of some or all the Company’s assets, whether as a
going concern or as part of bankruptcy, liquidation, or similar
proceeding, where one of the transferred assets is the personal
data the Company holds.
- To comply with any court order, law, or legal process, including
to respond to any government or regulatory request.
- To enforce or apply the Company’s Terms-of-Use Agreement,
Terms-of-Sale Agreement, and other agreements.
To protect the rights, property, or safety of the Company’s
business, its employees, its customers, or others. This includes
exchanging information with other companies and organizations for
the purposes of cybersecurity, fraud protection, and credit risk
- To fulfill the purpose for which you provide it.
- For any other purposes that the Company discloses when you
provide the data.
- With your consent.
The Company may share nonpersonal data without restriction.
5. Cross-border data transfers
The Company is based in the United States. For operational reasons
the Company may process, store, and transfer personal data it
collects, in and to a country outside your own, with different
privacy laws that may or may not be as comprehensive as your own.
Where the Company does so, and where the Company is required to
under local law, the Company will put in place appropriate
mechanisms to ensure that your personal data receives an adequate
level of protection where it is processed.
If you are located outside the United States, the Company
advises you that your personal data may at times be accessible
by persons who are located worldwide including in countries
that the European Commission or other geopolitical regions have
not determined to provide the same adequate level of data
protections in your country, province territory, or
geopolitical region. By submitting your personal data or
engaging with the Website, you consent to the Company’s
transfer, storing, or processing, including the transfer of
your data across international boundaries to jurisdictions
anywhere in the world as permitted by local law.
If you are a European Economic Area (EEA) or Switzerland resident
or otherwise located in the EEA or Switzerland, please note that
your information will be transferred outside of the EEA or
Switzerland, including to the United States.
If you are a Canadian resident or otherwise located in Canada,
please note that personal data transfers outside of Canada may
result in your data becoming accessible to foreign jurisdiction’s
law enforcement or other authorities.
6. Your personal data use choices
The Company strives to provide you with choices regarding certain
personal data uses, particularly around marketing and advertising.
The Company has established the following personal data control
- Promotional offers from the Company. If you do
not want the Company to use your Contact Data to promote its own
products and services, or third parties’ products or services, you
can opt out by sending the Company an email with your request to
firstname.lastname@example.org. You may also opt out of further
marketing communications by replying to any promotional email the
Company has sent you or following the opt out links on that
message. This opt out does not apply to information provided to the
Company as a result of a product purchase, product service
experience, or other transactions.
- Third-Party Advertising. If you do not want the
Company to share your personal data with unaffiliated or non-agent
third parties for promotional purposes, you can opt out by sending
the Company an email stating your request to
- Tracking Technologies and Advertising. You can
set your browser to refuse all or some browser cookies, or to alert
you when websites set or access cookies. If you disable or refuse
cookies, please note that some parts of this Website may become
inaccessible or not function properly. For more information about
tracking technologies, please see Cookies and automatic data
- Targeted Advertising. If you do not want the
Company to use data that it collects or that you provide to the
Company to deliver advertisements according to its advertisers’
target-audience preferences, you can opt out by sending the Company
an email stating your request to email@example.com. For
this opt out to function, you must have your browser set to accept
The Website may, from time to time, contain links to and from the
websites of the Company’s partner networks, advertisers and
affiliates, or plug-ins enabling third-party features. If you
follow a link to any third-party website or engage a third-party
plug-in, please note that these third parties have their own
privacy policies and that the Company does not accept any
responsibility or liability for these policies. Please check these
policies before you submit any personal data to these third
7. Accessing and correcting your personal data
You may send the Company an email at firstname.lastname@example.org
to request access to, correct, or delete any personal data that you
have provided to the Company. The Company may not accommodate a
request to change data if the Company believes the change would
violate any law or legal requirement or negatively affect the
8. Data security
The security of your personal data is very important to the
Company. The Company uses reasonable and appropriate security
measures designed to protect your personal data from loss, misuse,
and unauthorized access, use, alteration, or disclosure. The
Company stores all personal data behind firewalls on severs
employing security protections. The Company encrypts any payment
transactions using SSL technology.
The safety and security of your information also depends on you.
Where the Company has given you (or where you have chosen) a
password for access to certain parts of the Website, you are
responsible for keeping this password confidential. The Company
asks you not to share your password with anyone. The Company urges
you to take care when providing information in public areas of the
Website, which any Website visitor can view.
Unfortunately, the transmission of information via the Internet is
not completely secure. Although the Company does its best to
protect your personal data, the Company cannot guarantee the
security of your personal data transmitted to the Website. Any
transmission of personal data is at your own risk. The Company is
not responsible for the circumvention of any privacy settings or
security measures contained on the Website.
9. Date retention
How long will the Company use my personal data for?
The Company will only retain your personal data for as long as
reasonably necessary to fulfill the purposes it collected it for,
including for the purposes of satisfying any legal, regulatory,
tax, accounting, or reporting requirements. The Company may retain
your personal data for a longer period in the event of a complaint
or if the Company reasonably believes there is a prospect of
litigation in respect to its relationship with you.
To determine the appropriate retention period for personal data,
the Company considers the amount, nature, and sensitivity of the
personal data; the potential risk of harm from unauthorized use or
disclosure of your personal data; the purposes for which the
Company processes your personal data and whether it can achieve
those purposes through other means; and the applicable legal,
regulatory, tax, accounting, or other requirements.
By law the Company has to keep basic information about its
customers (including Contact, Identity, Financial, and Transaction
Data) for seven years after they stop being customers or affiliates
for tax purposes.
In some circumstances you can ask the Company to delete your data:
see Accessing and correcting your personal data.
In some circumstances the Company will anonymize your personal data
(so that it can no longer be associated with you) for research or
statistical purposes in which case the Company may use this
information indefinitely without further notice to you.
9. Children’s online privacy
The Company does not direct its Website to minors and it does not
knowingly collect personal data from individuals under 18-years
old. If the Company learns it has mistakenly or unintentionally
collected or received personal data from an individual under
18-years old, it will delete it. If you believe the Company
mistakenly or unintentionally collected data from or about an
individual under 18-years old, please contact the Company at
10. Do Not Track policy
Do Not Track (“DNT”) is a privacy preference that you can set in
your browser. DNT is a way for you to inform websites and services
that you do not want certain information about your webpage visits
collected over time and across websites or online services. The
Company is committed to providing you with meaningful choices about
the information it collects and that is why the Company provides
you the ability to opt out. But the Company does not recognize or
respond to any DNT signals as the Internet industry works toward
defining exactly what DNT means, what it means to comply with DNT,
and a common approach to responding to DNT. For more information,
12. Your California privacy rights
If you are a California resident, you may have certain additional
rights. California Civil Code Section 1798.83 permits you to
request information regarding the disclosure of your personal data
by the Company to third parties for the third parties’ direct
marketing purposes. Further, if you are a California resident and
would like to opt out from the disclosure of your personal data to
any third party for direct marketing purposes, please send an email
to email@example.com. If you opt out from permitting your
personal data to be shared, you may still receive selected offers
directly from the Company in accordance with California law.
13. Your EU GDPR and Swiss privacy rights
If you reside in the European Economic Area (EEA) or Switzerland,
under certain circumstances, you have rights under data protection
laws in relation to your personal data. Your rights may include the
- Request access to your personal data (commonly
known as a “data subject access request”). This enables you to
receive a copy of the personal data the Company holds about you and
to check that the Company is lawfully processing it.
- Request correction of the personal data that the
Company holds about you. This enables you to have any incomplete or
inaccurate data the Company holds about you corrected, though the
Company may need to verify the accuracy of the new data you provide
to the Company.
- Request erasure of your personal data. This
enables you to ask the Company to delete or remove personal data
where there is no good reason for the Company continuing to process
it. You also have the right to ask the Company to delete or remove
your personal data where you have successfully exercised your right
to object to processing (see below), where the Company may have
processed your information unlawfully, or where the Company is
required to erase your personal data to comply with local law.
Note, however, that the Company may not always be able to comply
with your request of erasure for specific legal reasons which will
be notified to you, if applicable, at the time of your request.
- Object to processing of your personal data where
the Company is relying on a legitimate interest (or those of a
third party) and there is something about your particular situation
which makes you want to object to processing on this ground as you
feel it impacts on your fundamental rights and freedoms. You also
have the right to object where the Company is processing your
personal data for direct marketing purposes. In some cases, the
Company may demonstrate that it has compelling legitimate grounds
to process your information which override your rights and
- Request restriction of processing your personal
data. This enables you to ask the Company to suspend the processing
of your personal data in the following scenarios: (a) if you want
the Company to establish the data’s accuracy; (b) where the
Company’s use of the data is unlawful but you do not want the
Company to erase it; (c) where you need the Company to hold the
data even if the Company no longer requires it as you need it to
establish, exercise, or defend legal claims; or (d) you have
objected to the Company’s use of your data but the Company needs to
verify whether it has overriding legitimate grounds to use it.
- Request the transfer of your personal data to
you or to a third party. The Company will provide to you, or a
third party you have chosen, your personal data in a structured,
commonly used, machine-readable format. Note that this right only
applies to automated information which you initially provided
consent for the Company to use or where the Company used the
information to perform a contract with you.
- Withdraw consent at any time where the Company
is relying on consent to process your personal data. However, this
will not affect the lawfulness of any processing carried out before
you withdraw your consent. If you withdraw your consent, the
Company may not be able to provide certain products or services to
you. The Company will advise you if this is the case at the time
you withdraw your consent.
If you wish to exercise any of the rights set out above, please
contact the Company at firstname.lastname@example.org.
You will not have to pay a fee to access your personal data (or to
exercise any of the other rights). However, the Company may charge
a reasonable fee if your request is clearly unfounded, repetitive,
or excessive. Alternatively, the Company may refuse to comply with
your request in these circumstances.
The Company may need to request specific information from you to
help it confirm your identity and ensure your right to access your
personal data (or to exercise any of your other rights). This is a
security measure to ensure that personal data is not disclosed to
any person who has no right to receive it. The Company may also
contact you to ask you for further information in relation to your
request to speed up its response.
The Company tries to respond to all legitimate requests within one
month. Occasionally it may take the Company longer than a month if
your request is particularly complex or you have made a number of
requests. In this case, the Company will notify you and keep you
this page. If the changes materially alter how the Company uses or
treats your personal data, it will notify you through a notice on
is identified at the top of the page. You are responsible for
ensuring that the Company has an up-to-date active and deliverable
email address for you. Please check back frequently to see any
15. Contact Information
Questions, comments, requests, and complaints regarding this policy
or the Company’s privacy practices are welcomed and should be
addressed to email@example.com.
AMF Training inc.
809 -110 Switchmen Street
Vancouver, BC Canada